Idaho Mom Wellbeing —
Why It Matters to All of Us

Idaho Moms Are Shaping the State

Moms are at the center of family life and community life in Idaho. When moms feel grounded and supported, families find more calm, connection, and joy. Those effects stretch beyond the home into the places we all share.

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What the Data Shows

We partnered with Gallup to release the pioneering report, Built With Care: Unifying Communities Through Motherhood. We surveyed more than 4,000 Idaho residents (including 1,700+ moms) on the roles, experiences and needs of mothers in their communities. The research shows that while the vast majority of Idahoans view mothers as essential to families and communities, many mothers (38%) say they feel tired or burned out, and nearly half do not feel comfortable asking for more help or support.

74%

of mothers in Idaho support the phrase: “being a mother is the most important part of who I am as a person.”

3 out of 4

mothers say they are unable to make time to take care of their emotional well-being.

81%

of mothers who wish they had more help/support in their daily lives do not feel comfortable asking for it.

99%

of Idahoans say mothers are important for creating a positive family environment.

These patterns show that moms are giving a lot—often without the support or time they need.

How Supreme Moms Shows Up in Idaho

We’ve made Idaho the starting point for a new kind of investment in moms—one that strengthens families and communities at the same time.

Here’s how we’re making that real:

  • Growth experiences for moms
    Supporting confidence, creativity, and leadership.

  • Apprenticeships for life transitions
    Structured support for navigating change.

  • Recharge sessions
    Practical moments to quiet the mind and renew energy.

  • Community engagement
    Bringing insight into local conversations about wellbeing.

  • Sharing moms’ stories
    Making lived experience visible and understood.

  • Spreading joy and connection
    Gathering people in uplifting, grounded experience.

  • POTATO Movie FUN-raising
    Using shared stories to fuel creative impact statewide.

Why This Matters

Moms shape the lives around them every day. Strengthening how they experience that work strengthens the fabric of communities across Idaho and beyond.

Want to Learn More or Partner With Us?

Let’s talk about how we can strengthen moms, families, and communities together.